Delivering - The Digital Restaurant
Delivering - The Digital Restaurant explores the world of off premise food and the massive disruption facing American restaurants through first-hand accounts of restaurateurs, food industry veterans and start up entrepreneurs.
Restaurateurs are experiencing a similar level of disruption to what retailers faced 20 years ago with the birth of mainstream e-commerce. Changing demographics, social interactions, new digital capabilities & expectations, omnichannel fulfillment networks, and a thirst for convenience & variety have shifted how, what and where people are eating their food.
Much as the 2008 recession sped the disruption of Retail, COVID-19 is speeding the digital disruption of restaurants. Those who understand will be better positioned to survive and thrive by embracing the innovation that consumers are demanding. Those who resist will surely be left behind. This book makes it easy to understand what’s happening, why and how restaurant owners, investors, landlords and patrons should navigate the changes they’re facing and together, shape the future of food.
Broken into five parts, Delivering tells the story of why these changes are happening to the restaurant industry now, what we’ve learned from past attempts, who is leading the innovation, how restaurants can win in the new environment, and finally, where the future is likely to lead.